Our brands
Whatever the journey, there’s a Premium Choice for it.
Six specialist travel brands. One trusted company behind them all.
Your holiday. Your way.
From Maldives overwater villas to Japan by bullet train, Premium Choice Holidays designs each trip around the people travelling — your dates, your pace, your budget. Real specialists plan it; one point of contact looks after it from enquiry to touchdown home.
- Tailor-made itineraries
- Beach holidays
- City breaks
- Family holidays
- Honeymoons
- Escorted tours
The future of school travel.
Educational travel designed around students, teachers and the curriculum — with the planning tools, communication and safeguarding schools actually need. School Trips runs on its own dedicated platform.
- Curriculum-linked trips
- Teacher planning portal
- Parent communication
- Risk assessment support
- Trip management app
The UAE. Rediscovered.
The UAE’s standout resorts, hand-picked — Palm Jumeirah icons, Saadiyat beach houses, Ras Al Khaimah cliffs and Fujairah’s mountain coast. Tell us the vibe and we’ll send hand-picked options, and we chase the extras — breakfast, late checkout, resort credit — wherever they’re available.
- Weekend escapes
- Family staycations
- Beach resorts
- Desert retreats
- Romantic breaks
- All-inclusive offers
See more of the world. Unpack once.
Cruising from Dubai’s doorstep or flying out to join a ship anywhere in the world. We match you to the right line, the right ship and the right cabin — then wrap flights, transfers and hotel stays around the sailing so the whole journey is one booking.
- Arabian Gulf cruises
- Mediterranean sailings
- Northern Europe & fjords
- River cruising
- Fly-cruise packages
- Group sailings
Great courses. Great destinations. Better golf trips.
Links pilgrimages in Scotland, winter sun in the Algarve, all-inclusive golf in Belek or a round above the Indian Ocean in Mauritius. We build golf trips course-first: tee times booked ahead, the right resorts, and itineraries that keep non-golfers happy too.
- International golf holidays
- Golf groups & societies
- Tee times arranged in advance
- Golf & beach combinations
- Tailor-made golf itineraries
Your outsourced travel department.
A managed travel department for UAE businesses. One named account manager and team who book, change and support your trips to your policy — with approvals before anything is booked, every cost coded to your departments and projects, refunds and airline credits tracked, a monthly reconciliation pack, and a 24/7 partner for when plans change out of hours.
- Managed business travel
- Approvals & spend control
- Refunds & travel credits
- Monthly reconciliation
- 24/7 traveller support
- Meetings, groups & incentives